Wednesday, January 10, 2018

Help Get Sponsors Releases Multi-User Functionality to Meet Needs of Larger Events and Series

Mid-cap to national events can now provide revolutionary sponsorship sales software from HGS to their entire team

Help Get Sponsors, the industry-leading sponsorship sales and management software, adds Multi-User Team Accounts feature to their robust offering. This upgrade enhances the existing software platform, which integrates unique start-to-finish sponsor prospecting, proposal, contracting, and activation management tools. The sponsorship sales software was created to overcome the challenges events face when attempting traditional sponsorship sales and helps create broader and more in-depth partnership opportunities more quickly.

“The event industry is realizing the immense value provided by our sponsorship software, so naturally the demand from large organizations has grown tremendously. ‘Multi-User’ addresses the needs of large organizations with multiple team members working on sponsorship sales and management,” explains Tom Crichton, Founder, Help Get Sponsors. “When HGS started, we focused on helping local event producers execute the sponsorship process like large event sales teams so it’s really exciting to see the demand from large event organizations as well.”

With the addition of the new functionality, organizations can give individual team members personalized accounts, allowing for better organization, visibility, collaboration, and tracking options, particularly important to large scale events and series. Each user on a team has a login that feeds into the master account, providing leadership a holistic view of the activity and pipeline of the entire team. This added feature not only allows for the same streamlined, customizable, real-time sales lifecycle tracking, but also allows each user access to all of the tools available to the master account. Multi-User Team Accounts are available at a flat rate for master accounts and a per license fee thereafter. Additionally, teams of 10 or more qualify for group discount options.

“We have been using the HGS software from its launch several years ago and it has completely transformed our sponsorship sales program, increasing our sales and cutting our lead to contract conversion time,” says Jeremy Davis, President, The Tri Guys. “We were first in line to upgrade to the multi-user functionality, knowing this added feature will take our team’s productivity, sponsorship sales, management, and activation efforts to the next level.”

Register now for a webinar, hosted by Tom Crichton, introducing new and prospective users to the Help Get Sponsors platform and Multi-User Team Accounts.


About Help Get Sponsors Help Get Sponsors is a SaaS business, offering scalable sponsorship management tools, from an off-the-shelf, cloud-based CRM to fully customizable, white labeled platforms. The company utilizes its proprietary algorithm, available only at, to aid event producers in managing sponsor prospects, accurately pricing sponsorships based on industry standards, and automating the creation of proposals, agreements, and activation calendars. For more information, visit

Tuesday, October 3, 2017

Fall Into Success with HGS [Free Webinar]

The seasons are changing, but are your sponsorship sales strategies still the same? It's your lucky day! We will be giving a tour of the HelpGetSponsors platform to help you find ways to improve your current sponsorship sales.

To make sure you don't fall behind on your sales goals this year, register for our free "Fall Into Success with HGS" webinar on this Wednesday, October 4th at 1:00 EST. You'll get a live demo of the HGS platform & learn practical ways to help you produce like an entire sales team.

Topics we will discuss include:
- Strategies to maximize your sales efforts
- How the HGS platform streamlines the process
- 3 simple tasks you can do today to ramp up your sales game

To attend our free "Fall into Success with HGS" webinar this Wednesday, October 4th at 1:00 pm EST, you can register here

Monday, July 10, 2017

Boost Sponsorship Sales With These 3 Tasks

Looking for simple ways to improve your sponsorship sales on a weekly basis? 

Complete these 3 manageable tasks consistently and make a noticeable impact on your bottom line!

1. Research & contact 3 new companies

Does your event or organization have sponsors from a variety of industries, or are they all from the same sector? The attendees of your events are the potential customers of a number of different businesses in your area, including healthcare providers, grocery stores, auto dealerships, real estate firms, health & fitness clubs, and insurance agents. By diversifying your partners, attendees of your events will receive unique messaging and promotions from the types of businesses they frequent.

2. Contact 3 past sponsors or follow up with prospects you haven't heard back from

Are there sponsors who have not yet renewed or who did not participate last year? Connect with them to hear their feedback from past involvement and to share this year's event dates. Also, review who you've already sent information to and check in to see if they have questions about the opportunities you shared and whether they're still interested in beginning a partnership with your organization.

3. Update your sales pipeline

Log your progress from today's efforts, update your CRM, and identify next steps. This will prepare you for your next round of outreach and prevent you or anyone else on your team from duplicating efforts. Who knows - you may even be inspired to repeat steps 1 and 2 now that you're seeing results!

Just think - if you follow these steps twice a week, you'll have 24 new sponsorship prospects in your database each month!

Did you know that allows you to handle all aspects of your event sponsorship sales and management from one easy-to-use software platform?  Try it free

Monday, November 28, 2016

How to Get Sponsors for an Event

Looking to secure sponsors for your event but aren't sure where to start? 
Follow these 5 simple steps!

For a more in-depth look at how our software simplifies this process, 
schedule a demo for your team by emailing

Friday, April 8, 2016

Five Excuses Keeping You from Selling Sponsorships

Over the years, we’ve met with thousands of event directors who all want sponsors for their events.  The reason they don’t have them?  They recite a combination (or all) of the following excuses as to why they can’t secure, grow, and maintain sponsorships. 

Be honest, have you made any of these excuses? Read through the list and check out our suggestions on how to overcome them so you can begin selling sponsorships like a pro.

1. "I don't have time"
We all know that there is a seemingly endless list of things that need done when preparing for an event, and time spent on sponsorships takes away from planning, ordering t-shirts, requesting permits, etc.  But ask yourself; are participants going to become annual customers if you don’t provide a unique experience with promotions, vendors, food, and music?  Do you have enough time and budget to facilitate all of the things your participants want and expect?  Our guess is probably not.  The good news is that sponsors can (and often want to) promote their brand by implementing some of those features, which actually saves you time and money.  By securing strategic partners, you enhance the experience for participants, increase revenue for your event and charitable partners, and build a community among your sponsoring businesses and participants that will keep them coming back!

2. "I don't know how much my event is worth"
Determining the value of your event is an important yet tricky process.  You don’t want to set prices too high so that businesses can’t afford to get involved, but also want to avoid pricing too low where your offerings are undervalued.  A good place to start is evaluating how many individuals will be exposed to a sponsor’s brand by attending your event.  This includes participants, spectators, event staff, and volunteers.  Not sure how to calculate your event’s spectators?  If you host an endurance race, estimate that each participant brings an average of one friend or family member to the event.  Once you determine the number of participants and reach, you’ll have a baseline number to factor your sponsorship prices from. 

3. "I don't know where to find sponsors"
Think about your participants and their interests.  If they’re athletes, pursue your local sporting goods store, protein supplier, fitness club, etc.  Next, consider what services your participants would like to engage with on-site.  Cyclists would appreciate bike tune-ups and post race massages.  Festivals that are kid-friendly can offer activities including face painting and balloon art.  Everyone loves documenting their experience, so hiring a photographer is key.  This allows photos of your event to be shared with participants’ friends and social media, which further promotes your event (and dare we say a sponsor to whom you sold photo branding). Finally, keep in mind that your participants are the target market for businesses in your area.  Auto dealerships, hospitals, physical therapists, insurance agencies, etc. are all viable candidates for sponsorship.

4. "I don't know what information to put into proposals or how to write them"
Drafting a sponsorship proposal can seem like a daunting task, but it doesn’t have to be! The purpose of a proposal is to educate sponsors on why and how they will benefit from supporting your event.  Start by giving them an overview that includes where and when it takes place, who participates, and what activities are scheduled.  Be sure to include information about any charities that are affiliated, and how your event impacts the community from an economic impact standpoint. Finally, outline the potential sponsors’ opportunities for involvement. 

5. "The sponsor won't hold up their end of the bargain"
The last thing you want to have happen is to sign a partner and have the implementation of their sponsorship fall through the cracks.  We recommend creating mutual accountability between you and your event partners by setting an activation calendar that details the items you need to implement their sponsorship (logos, brand guidelines, quotes, etc.).  The calendar should include each aspect of their sponsorship, the items you need to activate it, and a deadline by which you need them.

Now that we’ve combated your go-to excuses, get out there and sell some sponsorships!

Shameless plug - The tools make selling and managing your event sponsorships easier than ever.  Our industry-leading software will help you overcome each excuse listed above.  From identifying industries to pursue for sponsorship and pricing your offerings based on industry standards, to drafting effective proposals and setting up task calendars, the software guides you through each step of the process. 

To experience how the software takes the guesswork out of sponsorship sales and management, sign up for a free 30 day trial here.