tag:blogger.com,1999:blog-45174671861691088292024-03-05T05:55:22.622-05:00 Help Get Sponsors Blog Where events go to become sponsorship prosHelp Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4517467186169108829.post-30247704398827907252021-05-23T12:57:00.000-04:002021-05-23T12:57:11.846-04:00Virtual Event Sponsorships Now and in the Future Hybrid Event World<span style="font-family: helvetica;">The past year has posed some unique challenges to the events industry. The sudden shift to online events was bumpy at times, but it also led to serious innovation in the field. After a year of coordinating virtual events and overcoming challenges, event makers have found solutions to several complications. The latter includes learning how to work with sponsors virtually.<br /><br />Virtual events may lack many of the traditional opportunities for sponsorships. But that doesn’t mean that prospects don’t exist. Even in the age of the novel coronavirus, there are plenty of chances to work with sponsors. It just takes a little creativity.<br /><br />Taking the time to learn these new techniques is valuable now and in the future. It’s unlikely that most organizations will ever return to entirely in-person events. It’s just too convenient to have an at-home alternative for people who can’t travel. Whether you’re looking to switch up your traditional sponsorship opportunities or bring in new sponsorship during and after the pandemic, below is all you need to know about virtual sponsorships.<br /></span><div><h4 style="text-align: left;"><b style="font-family: helvetica;"><br /></b></h4><h4 style="text-align: left;"><b style="font-family: helvetica;">Finding Virtual Sponsors</b></h4><span style="font-family: helvetica;">The first step to finding and securing virtual sponsorships is acknowledging that this is a new frontier for just about everyone. While you’ve certainly been impacted by the pandemic—your previous, current, and wish list sponsors have been, as well. Even if you’ve been able to ask regular sponsors for a simple check in the past, it likely won’t be that easy this year. <br />Find Partners and Not Sponsors<br /><br />Instead of worrying about how to find sponsors, you can think of the process as finding partners. This is an excellent time to reconnect with your sponsors—past, present, and potential.<br /><br />Have a frank, honest discussion about how current events have impacted you and how you plan to move forward. Ask how your sponsors’ businesses have been affected, too. With this foundation, you can work together to find a mutually beneficial sponsorship arrangement. You may find that your sponsors are less able to give you a sponsorship check, but they’re more willing to offer you in-kind advertising or support. <br />Focus on Meeting Sponsor Needs<br /><br />Exceptionally few potential sponsors choose to fund an event out of the goodness of their hearts. Identify what your sponsors want out of the relationship and cater to that. Your sponsors may want to achieve goals like:</span></div><div><span style="font-family: helvetica;"><ul style="text-align: left;"><li><span style="font-family: helvetica;">Alter public perception of their brands</span></li><li>Block their competition</li><li><span style="font-family: helvetica;">Improve in-kind and trade relationships</span></li><li><span style="font-family: helvetica;">Increase their target market’s brand awareness</span></li><li><span style="font-family: helvetica;">Support a reputation for philanthropy</span></li><li><span style="font-family: helvetica;">Targeting new demographics</span></li></ul>A sponsor with a reputation for philanthropy will likely prefer materials that praise their generosity, while a sponsor trying to outgrow a competitor probably wants exposure and praise for specific products. Once you know your sponsors’ wants, you can tailor your pitch to meet that need and grow your sponsors dramatically.</span><div><h4 style="text-align: left;"><span style="font-family: helvetica;"><br /></span></h4><h4 style="text-align: left;"><span style="font-family: helvetica;">Making the Most of Virtual Sponsorships</span></h4><span style="font-family: helvetica;">There are as many opportunities for virtual sponsorships as there are for physical sponsors. Having a clear plan for how your sponsors will benefit from your event makes it more likely that you’ll retain old sponsors and bring in new ones. Here are some of the most effective virtual event sponsorship ideas you can leverage for your next event.<br />Affiliate Marketing<br /><br />While we all know “cash is king,” now is the time to look for other ways sponsors can help you. One excellent way to work with sponsors is to consider affiliate marketing. Instead of a sponsor providing you directly with funds, they can do marketing for you and encourage their customers and employees to attend. In return, you can offer them funds with affiliate links.<br /><br />What’s an affiliate link? It’s a unique link that’s connected to a given sponsor. Any ticket purchases made through that link direct a sliver of that sale to your affiliate. These types of affiliate links are common in online retail sales, but they’re seeing new life in virtual event sponsorship packages.</span></div><div><span style="font-family: helvetica;"><br />Plus, you get access to entirely new spaces and audiences, potentially growing your attendance dramatically. It’s a win-win.</span></div><div><h4 style="text-align: left;"><span style="font-family: helvetica;"><br /></span></h4><h4 style="text-align: left;"><span style="font-family: helvetica;">Virtual “Goody Bags”</span></h4><span style="font-family: helvetica;">The swag bag is a longtime sponsor favorite of conventions and other large events. Attendees get a gift, while sponsors get to distribute their marketing materials and branded goodies to many interested people—all at once. Virtual events can replicate this experience with a little ingenuity. <br /><br />For example, an entirely virtual “swag bag” can be a unique promotion code. I can allow attendees to download apps, desktop backgrounds, reading materials, or anything else that they’d typically need to pay for. There’s still the opportunity to give attendees branded materials from sponsors, but without the material cost. <br /><br />For hybrid events, these codes can still be used. You can also offer virtual attendees the choice to receive the virtual or the physical grab bag, with the cost of shipping factored into their ticket price. This can help them feel included in the event despite attending remotely. <br />Branded Pre-Event or Post-Event Gatherings<br /><br />Many people attend events to socialize and network, on top of being interested in the actual content of the event. Providing designated virtual gatherings before or after the main event can help recreate this for your attendees. This can take the form of virtual happy hours, remote brunches, or opening chat rooms before the main event to allow people to mingle.<br /><br />These spaces for virtual mingling are an easy way for sponsors to get exposure. Putting that time on the schedule as “Networking Hour, Sponsored by X” is a simple way to show attendees that information. You can also go a step further by branding chat rooms and even Zoom calls with sponsors’ colors and logos. <br />Home Delivery “Coffee Bars”<br /><br />Providing free coffee or a free meal at an event is a simple but well-loved perk that many potential sponsors are willing to provide. If you want to set up a surprise for your attendees, you can offer that free food to them at home with the magic of food delivery companies. <br /><br />If you capture addresses when your attendees buy tickets, you can use UberEats or GrubHub to deliver them lunch or coffee. You can also let everyone know that the free food is courtesy of your sponsors, which is excellent for goodwill. <br />Sponsored Splash Pages and Streams<br /><br />Any type of virtual event has plenty of opportunities for branded and sponsored splash pages. Before and after live streams, you can put up images with sponsors’ information and instructions for attendees, similar to sponsor banners at in-person events.<br /><br />You can also have sponsor branding on the stream itself. From having speakers sit in front of branded backdrops to including sponsor logos along the bottom of the stream, it’s easy to keep your sponsors prominently displayed without distracting anyone. <br />Transitioning to Hybrid Event Sponsorships<br /><br />As we move out of the pandemic and into whatever the “new normal” will be, it seems unlikely that we will ever return to the traditional in-person event model. Instead, hybrid events will be more common—with some attendees coming to the event location and others watching remotely. Sponsorship packages that take both attendance types into account will become more popular.<br /><br />Hybrid event sponsorship can take current conditions into account with appropriately branded materials. For example, masks are necessary at all in-person events and will probably be so for a while. They also provide an excellent sponsorship opportunity. <br /><br />You can use the same methods to find sponsors for complimentary branded masks as you do for any other aspect of your event. You could also hand out free masks at businesses in your community with branding for your event as quick, useful, and effective marketing. <br /><br />Another excellent type of hybrid marketing in the next few months is testing. There are plenty of local for-profit testing centers throughout the country. While in-person events return, you can partner with your local testing center to turn COVID-19 testing into a profitable sponsorship opportunity.</span></div><div><h4 style="text-align: left;"><span style="font-family: helvetica;"><br /></span></h4><h4 style="text-align: left;"><span style="font-family: helvetica;">Taking Your Events Into the Future</span></h4><span style="font-family: helvetica;">The event industry has changed—that much isn’t up for question. Changing with it is essential to thriving during the next few years. If you want more helpful sponsorship tips and tools, visit <a href="https://helpgetsponsors.com/#videos" target="_blank">HelpGetSponsors.com video resources page</a> and request a demo!<br /><br />As the pandemic winds down, people will be eager to return to normal. Prepare today for the future of virtual and hybrid events, so you’re there when reopening is exciting and safe.</span></div></div>Help Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.comRaleigh, NC, USA35.7795897 -78.63817877.469355863821157 -113.7944287 64.089823536178841 -43.4819287tag:blogger.com,1999:blog-4517467186169108829.post-34718772712356539982018-01-10T10:11:00.002-05:002018-01-10T10:16:16.079-05:00<h2>
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Help Get Sponsors Releases Multi-User Functionality to Meet Needs of Larger Events and Series</div>
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<span style="font-weight: normal;"> Mid-cap to national events can now provide revolutionary sponsorship sales software from HGS to their entire team</span></h3>
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Help Get Sponsors, the industry-leading sponsorship sales and management software, adds Multi-User Team Accounts feature to their robust offering. This upgrade enhances the existing software platform, which integrates unique start-to-finish sponsor prospecting, proposal, contracting, and activation management tools. The sponsorship sales software was created to overcome the challenges events face when attempting traditional sponsorship sales and helps create broader and more in-depth partnership opportunities more quickly.<br />
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“The event industry is realizing the immense value provided by our sponsorship software, so naturally the demand from large organizations has grown tremendously. ‘Multi-User’ addresses the needs of large organizations with multiple team members working on sponsorship sales and management,” explains Tom Crichton, Founder, Help Get Sponsors. “When HGS started, we focused on helping local event producers execute the sponsorship process like large event sales teams so it’s really exciting to see the demand from large event organizations as well.”<br />
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With the addition of the new functionality, organizations can give individual team members personalized accounts, allowing for better organization, visibility, collaboration, and tracking options, particularly important to large scale events and series. Each user on a team has a login that feeds into the master account, providing leadership a holistic view of the activity and pipeline of the entire team. This added feature not only allows for the same streamlined, customizable, real-time sales lifecycle tracking, but also allows each user access to all of the tools available to the master account. Multi-User Team Accounts are available at a flat rate for master accounts and a per license fee thereafter. Additionally, teams of 10 or more qualify for group discount options.<br />
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“We have been using the HGS software from its launch several years ago and it has completely transformed our sponsorship sales program, increasing our sales and cutting our lead to contract conversion time,” says Jeremy Davis, President, The Tri Guys. “We were first in line to upgrade to the multi-user functionality, knowing this added feature will take our team’s productivity, sponsorship sales, management, and activation efforts to the next level.”<br />
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<a href="https://register.gotowebinar.com/rt/6163790005520745986" target="_blank">Register now</a> for a webinar, hosted by Tom Crichton, introducing new and prospective users to the Help Get Sponsors platform and Multi-User Team Accounts.<br />
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About Help Get Sponsors Help Get Sponsors is a SaaS business, offering scalable sponsorship management tools, from an off-the-shelf, cloud-based CRM to fully customizable, white labeled platforms. The company utilizes its proprietary algorithm, available only at HelpGetSponsors.com, to aid event producers in managing sponsor prospects, accurately pricing sponsorships based on industry standards, and automating the creation of proposals, agreements, and activation calendars. For more information, visit www.HelpGetSponsors.com.<br />
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Help Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-86383473872021491202017-10-03T15:59:00.000-04:002017-10-03T15:59:51.481-04:00Fall Into Success with HGS [Free Webinar]<div class="separator" style="clear: both; text-align: center;">
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<a alt="https://attendee.gotowebinar.com/register/1397227875774088195" class="m_-2818169262339605345imgCaptionAnchor" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://r20.rs6.net/tn.jsp?f%3D001qLkMaHi_-KipJNXfj9INQKBAsEHyHbxlUEdxNk-Ot_CdMr0Kd11j7ay9nVyT_F1LRsUealTFCGGiegqpzOG0Wp-5zi39kW6GsG4Jr0JX5UcuUVnHBlFMMknoLJmIe45Qza8MSXWt32Ap8QQ2EvZhmCxy3FTYpTq_L2d4kUJD-qi83Ebt7jvWR9MijEd6sh4L9FVH3v4JFnnQNl9GI_17G71gpv3z-Q1I%26c%3DX-Ba4CfOBiCwAJ-iE1B2FnIGidkfqpJkceTnob86P16h2POMZnFl1w%3D%3D%26ch%3DOk6Kg7bOKfzyDw1wyFK0Ndx4FSjyf784qDoIk3C6IzvdP_shj7YLcw%3D%3D&source=gmail&ust=1507146104123000&usg=AFQjCNGp3aRHo5XL69u10wfRvpKM36wJ8w" href="http://r20.rs6.net/tn.jsp?f=001qLkMaHi_-KipJNXfj9INQKBAsEHyHbxlUEdxNk-Ot_CdMr0Kd11j7ay9nVyT_F1LRsUealTFCGGiegqpzOG0Wp-5zi39kW6GsG4Jr0JX5UcuUVnHBlFMMknoLJmIe45Qza8MSXWt32Ap8QQ2EvZhmCxy3FTYpTq_L2d4kUJD-qi83Ebt7jvWR9MijEd6sh4L9FVH3v4JFnnQNl9GI_17G71gpv3z-Q1I&c=X-Ba4CfOBiCwAJ-iE1B2FnIGidkfqpJkceTnob86P16h2POMZnFl1w==&ch=Ok6Kg7bOKfzyDw1wyFK0Ndx4FSjyf784qDoIk3C6IzvdP_shj7YLcw==" shape="rect" style="clear: left; color: #1155cc; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"></a><a alt="https://attendee.gotowebinar.com/register/1397227875774088195" class="m_-2818169262339605345imgCaptionAnchor" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://r20.rs6.net/tn.jsp?f%3D001qLkMaHi_-KipJNXfj9INQKBAsEHyHbxlUEdxNk-Ot_CdMr0Kd11j7ay9nVyT_F1LRsUealTFCGGiegqpzOG0Wp-5zi39kW6GsG4Jr0JX5UcuUVnHBlFMMknoLJmIe45Qza8MSXWt32Ap8QQ2EvZhmCxy3FTYpTq_L2d4kUJD-qi83Ebt7jvWR9MijEd6sh4L9FVH3v4JFnnQNl9GI_17G71gpv3z-Q1I%26c%3DX-Ba4CfOBiCwAJ-iE1B2FnIGidkfqpJkceTnob86P16h2POMZnFl1w%3D%3D%26ch%3DOk6Kg7bOKfzyDw1wyFK0Ndx4FSjyf784qDoIk3C6IzvdP_shj7YLcw%3D%3D&source=gmail&ust=1507146104123000&usg=AFQjCNGp3aRHo5XL69u10wfRvpKM36wJ8w" href="http://r20.rs6.net/tn.jsp?f=001qLkMaHi_-KipJNXfj9INQKBAsEHyHbxlUEdxNk-Ot_CdMr0Kd11j7ay9nVyT_F1LRsUealTFCGGiegqpzOG0Wp-5zi39kW6GsG4Jr0JX5UcuUVnHBlFMMknoLJmIe45Qza8MSXWt32Ap8QQ2EvZhmCxy3FTYpTq_L2d4kUJD-qi83Ebt7jvWR9MijEd6sh4L9FVH3v4JFnnQNl9GI_17G71gpv3z-Q1I&c=X-Ba4CfOBiCwAJ-iE1B2FnIGidkfqpJkceTnob86P16h2POMZnFl1w==&ch=Ok6Kg7bOKfzyDw1wyFK0Ndx4FSjyf784qDoIk3C6IzvdP_shj7YLcw==" shape="rect" style="clear: left; color: #1155cc; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"></a><span style="font-weight: normal;"><span style="font-size: large;"><span style="background: white; color: #444444; font-family: "helvetica neue";">The seasons are changing, but are your sponsorship sales strategies still the same? It's your lucky day! We will be giving a tour of the HelpGetSponsors platform to help you find ways to improve your current sponsorship sales.</span><span style="font-family: "times";"><o:p></o:p></span></span></span></div>
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<span style="font-size: large;"><span style="color: #444444; font-family: "helvetica neue"; font-weight: normal;">To make sure you don't fall behind on your sales goals this year, register for our free </span><span style="color: #444444; font-family: "helvetica neue";">"Fall Into Success with HGS"</span><span style="color: #444444; font-family: "helvetica neue"; font-weight: normal;"> webinar on this </span><span style="font-family: "helvetica neue";"><a href="https://register.gotowebinar.com/register/1397227875774088195" target="_blank"><span style="color: #38761d;">Wednesday, October 4th at 1:00 EST</span></a><span style="color: #38761d;"><span id="goog_1102965239" style="font-weight: normal;"></span></span><span style="color: #38761d; font-weight: normal;"><a href="https://www.blogger.com/"></a></span><span style="color: #38761d;"><span id="goog_1102965240" style="font-weight: normal;"></span></span></span><span style="color: #444444; font-family: "helvetica neue"; font-weight: normal;">. You'll get a live demo of the HGS platform & learn practical ways to help you produce like an entire sales team.</span><span style="font-family: "times new roman"; font-weight: normal;"><o:p></o:p></span></span></div>
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<span style="font-size: large;"><span style="color: #444444; font-family: "helvetica neue";">Topics we will discuss include:</span><span style="font-family: "times"; font-weight: normal;"><o:p></o:p></span></span></div>
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<span style="font-weight: normal;"><span style="font-size: large;"><span style="color: #444444; font-family: "helvetica neue";">- Strategies to maximize your sales efforts</span><span style="font-family: "times";"><o:p></o:p></span></span></span></div>
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<span style="font-weight: normal;"><span style="font-size: large;"><span style="color: #444444; font-family: "helvetica neue";">- How the HGS platform streamlines the process</span><span style="font-family: "times";"><o:p></o:p></span></span></span></div>
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<span style="font-weight: normal;"><span style="font-size: large;"><span style="color: #444444; font-family: "helvetica neue";">- 3 simple tasks you can do today to ramp up your sales game</span><span style="font-family: "times";"><o:p></o:p></span></span></span></div>
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<span style="font-family: "helvetica neue";"><span style="font-size: large;"><span style="color: #444444; font-weight: normal;">To attend our free "Fall into Success with HGS" webinar this Wednesday, October 4th at 1:00 pm EST, you can register </span><a href="https://register.gotowebinar.com/register/1397227875774088195" target="_blank"><span style="color: #38761d;">here</span></a><span style="color: #444444; font-weight: normal;">. </span></span></span><span style="font-family: "times"; font-size: 16pt;"><o:p></o:p></span></div>
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Help Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-54691988895457464732017-07-10T19:49:00.000-04:002017-09-14T23:32:14.086-04:00Boost Sponsorship Sales With These 3 Tasks<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Looking for simple ways to improve your sponsorship sales on a weekly basis? </span><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Complete these 3 manageable tasks consistently and make a noticeable impact on your bottom line!</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismYxjYoIs57qpWrAh7yuAkf15tz_hjqxGiihMrIcu-cEav7Q_pMKo_WLma5QcTzKZD70u9b86WvBAv7n4TE82daIlvnWvpOqkADr1y_j_xDgY_2bX3JtTRVWC4AIhjdk-deYPNUtB0Gk/s1600/3+Weekly+Tasks+Blog+Image.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="800" data-original-width="800" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismYxjYoIs57qpWrAh7yuAkf15tz_hjqxGiihMrIcu-cEav7Q_pMKo_WLma5QcTzKZD70u9b86WvBAv7n4TE82daIlvnWvpOqkADr1y_j_xDgY_2bX3JtTRVWC4AIhjdk-deYPNUtB0Gk/s200/3+Weekly+Tasks+Blog+Image.png" width="200" /></a></div>
<b><span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">1. Research & contact 3 new companies</span></b><br />
<b><span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></b>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Does your event or organization have sponsors from a variety of industries, or are they all from the same sector? The attendees of your events are the potential customers of a number of different businesses in your area, including healthcare providers, grocery stores, auto dealerships, real estate firms, health & fitness clubs, and insurance agents. By diversifying your partners, attendees of your events will receive unique messaging and promotions from the types of businesses they frequent.</span><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<b><span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">2. Contact 3 past sponsors or follow up with prospects you haven't heard back from</span></b><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Are there sponsors who have not yet renewed or who did not participate last year? Connect with them to hear their feedback from past involvement and to share this year's event dates. Also, review who you've already sent information to and check in to see if they have questions about the opportunities you shared and whether they're still interested in beginning a partnership with your organization.</span><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<b><span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">3. Update your sales pipeline</span></b><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Log your progress from today's efforts, update your CRM, and identify next steps. This will prepare you for your next round of outreach and prevent you or anyone else on your team from duplicating efforts. Who knows - you may even be inspired to repeat steps 1 and 2 now that you're seeing results!</span><br />
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: #444444; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Just think - if you follow these steps twice a week, you'll have 24 new sponsorship prospects in your database each month!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<i><span style="background-color: white; color: #464545; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 14.666666984558105px;">Did you know that </span><a href="https://helpgetsponsors.com/" style="color: #008cba; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14.666666984558105px; text-decoration: none;" target="_blank">HelpGetSponsors.com</a><span style="background-color: white; color: #464545; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 14.666666984558105px;"> allows you to handle all aspects of your event sponsorship sales and management from one easy-to-use software platform? </span><a href="https://helpgetsponsors.com/#pricing" style="color: #008cba; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 14.666666984558105px; text-decoration: none;" target="_blank">Try it free</a></i>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-40241577443878759012016-11-28T17:24:00.002-05:002017-09-14T23:34:32.137-04:00How to Get Sponsors for an Event<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Looking to secure sponsors for your event but aren't sure where to start? </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Follow these 5 simple steps!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnU3kfHWFXKCeSXlMaQXqEwCah2DR7IMgsrTVEshIkiPkW6aOw1bzOS4JdxC4cYArLOdmFq9ZcyPRzromr9nqmA9uIhZKNsdHpBC258oBJFaUvHbWgXmN6DEGhIwrU02B6W-OSoZMhEpk/s1600/Roadmap+to+Sponsorship.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="800" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnU3kfHWFXKCeSXlMaQXqEwCah2DR7IMgsrTVEshIkiPkW6aOw1bzOS4JdxC4cYArLOdmFq9ZcyPRzromr9nqmA9uIhZKNsdHpBC258oBJFaUvHbWgXmN6DEGhIwrU02B6W-OSoZMhEpk/s640/Roadmap+to+Sponsorship.png" width="425" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">For a more in-depth look at how our software simplifies this process, </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">schedule a demo for your team by emailing <a href="mailto:info@helpgetsponsors.com" target="_blank">info@helpgetsponsors.com</a>.</span></div>
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<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-44015478232693368432016-04-08T16:53:00.003-04:002016-04-13T16:49:43.734-04:00Five Excuses Keeping You from Selling Sponsorships<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Over the years, we’ve met with thousands of event directors who all want
sponsors for their events. The reason
they don’t have them? They recite a
combination (or all) of the following excuses as to why they can’t secure,
grow, and maintain sponsorships. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Be honest, have you made any of these excuses? Read through
the list and check out our suggestions on how to overcome them so you can begin
selling sponsorships like a pro.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>1. "I don't have time"</b></span></div>
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Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We all know that there is a seemingly endless list of things
that need done when preparing for an event, and time spent on sponsorships takes
away from planning, ordering t-shirts, requesting permits, etc.<span style="mso-spacerun: yes;"> </span>But ask yourself; are participants going to
become annual customers if you don’t provide a unique experience with promotions,
vendors, food, and music?<span style="mso-spacerun: yes;"> </span>Do you have
enough time and budget to facilitate all of the things your participants want
and expect?<span style="mso-spacerun: yes;"> </span>Our guess is probably
not.<span style="mso-spacerun: yes;"> </span>The good news is that sponsors can
(and often want to) promote their brand by implementing some of those features,
which actually <i style="mso-bidi-font-style: normal;">saves</i> you time and
money.<span style="mso-spacerun: yes;"> </span>By securing strategic partners,
you enhance the experience for participants, increase revenue for your event
and charitable partners, and build a community among your sponsoring businesses
and participants that will keep them coming back!<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>2. "I don't know how much my event is worth"</b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Determining the value of your event is an important yet tricky
process.<span style="mso-spacerun: yes;"> </span>You don’t want to set prices
too high so that businesses can’t afford to get involved, but also want to
avoid pricing too low where your offerings are undervalued.<span style="mso-spacerun: yes;"> </span>A good place to start is evaluating how many individuals
will be exposed to a sponsor’s brand by attending your event.<span style="mso-spacerun: yes;"> </span>This includes participants, spectators, event
staff, and volunteers. <span style="mso-spacerun: yes;"> </span>Not sure how to
calculate your event’s spectators?<span style="mso-spacerun: yes;"> </span>If
you host an endurance race, estimate that each participant brings an average of
one friend or family member to the event.<span style="mso-spacerun: yes;">
</span>Once you determine the number of participants and reach, you’ll have a
baseline number to factor your sponsorship prices from.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="mso-spacerun: yes;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">3. "I don't know where to find sponsors"</span></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Think about your participants and their interests. <span style="mso-spacerun: yes;"> </span>If they’re athletes, pursue your local
sporting goods store, protein supplier, fitness club, etc.<span style="mso-spacerun: yes;"> </span>Next, consider what services your
participants would like to engage with on-site.<span style="mso-spacerun: yes;">
</span>Cyclists would appreciate bike tune-ups and post race massages.<span style="mso-spacerun: yes;"> </span>Festivals that are kid-friendly can offer activities
including face painting and balloon art. <span style="mso-spacerun: yes;"> </span>Everyone loves documenting their experience,
so hiring a photographer is key.<span style="mso-spacerun: yes;"> </span>This
allows photos of your event to be shared with participants’ friends and social
media, which further promotes your event (and dare we say a sponsor to whom you
sold photo branding). Finally, keep in mind that your participants are the
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</span>Auto dealerships, hospitals, physical therapists, insurance agencies,
etc. are all viable candidates for sponsorship.<o:p></o:p></span></div>
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<span style="mso-spacerun: yes;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="mso-spacerun: yes;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">4. "I don't know what information to put into proposals or how to write them"</span></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Drafting a sponsorship proposal can seem like a daunting
task, but it doesn’t have to be! The purpose of a proposal is to educate
sponsors on why and how they will benefit from supporting your event.<span style="mso-spacerun: yes;"> </span>Start by giving them an overview that
includes where and when it takes place, who participates, and what activities
are scheduled. <span style="mso-spacerun: yes;"> </span>Be sure to include
information about any charities that are affiliated, and how your event impacts
the community from an economic impact standpoint. Finally, outline the
potential sponsors’ opportunities for involvement.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="mso-spacerun: yes;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="mso-spacerun: yes;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">5. "The sponsor won't hold up their end of the bargain"</span></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The last thing you want to have happen is to sign a partner
and have the implementation of their sponsorship fall through the cracks. <span style="mso-spacerun: yes;"> </span>We recommend creating mutual accountability
between you and your event partners by setting an activation calendar that
details the items you need to implement their sponsorship (logos, brand
guidelines, quotes, etc.).<span style="mso-spacerun: yes;"> </span>The calendar
should include each aspect of their sponsorship, the items you need to activate
it, and a deadline by which you need them. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now that we’ve combated your go-to excuses, get out there
and sell some sponsorships! <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Shameless plug</b> - The <a href="https://www.helpgetsponsors.com/" target="_blank">HelpGetSponsors.com</a> tools make
selling and managing your event sponsorships easier than ever.<span style="mso-spacerun: yes;"> </span>Our industry-leading software will help you
overcome each excuse listed above.<span style="mso-spacerun: yes;"> </span>From
identifying industries to pursue for sponsorship and pricing your offerings
based on industry standards, to drafting effective proposals and setting up
task calendars, the software guides you through each step of the process.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>To experience how the software takes the guesswork out of
sponsorship sales and management, sign up for a free 30 day trial <a href="https://helpgetsponsors.com/#pricing" target="_blank">here</a>.</b></span><o:p></o:p></div>
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<span style="mso-spacerun: yes;"><br /></span></div>
<!--EndFragment-->Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-84400577759183407582015-04-16T16:41:00.002-04:002017-09-14T23:38:24.532-04:00Anatomy of a Successful Sponsorship Sales Team<div class="MsoNormal">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Critical
to any sponsorship sales plan and strategy is your sales and sponsorship
activation team. The team should consist of the four roles defined below, each
requiring team members who have certain attributes, experience and work-habit
characteristics.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;">Prospecting Team Members</b> (<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">The Sponsor Hunters</i></b>): These
individuals are tasked with researching new sponsors and maintaining your
existing database.<span style="mso-spacerun: yes;"> </span>This involves
updating the contact information of your prospects as needed, and documenting
new leads appropriately. <span style="mso-spacerun: yes;"> </span>This is an
entry-level position and can easily be handled by a hard working intern or
committee member seeking to advance in your organization. <o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">To be
successful in their role, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">The Sponsor Hunters</i></b> should possess
the following attributes:</span><br />
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 11pt;">Willingness to conduct entry level
research and documentation<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 11pt;">Ability to focus on simple tasks
for periods of time<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 11pt;">Creative thinking when prospecting
new sponsors that strategically align with your </span>organization<span style="font-size: 11pt;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 11pt;">Organizational skills when saving
critical information and noting follow-up calls and </span>emails</span></div>
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]--></span><span style="font-size: 11pt;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Willingness to try new roles within
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><br /></b></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;">Selling Team Members</b> (<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">The Sponsor Schmoozers</i></b>): Team
members that are focused on selling are required to contact sponsorship
prospects and leads to present your company’s offerings. Your sales team
members must be willing to work hard and maintain a “get it done”
attitude.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">It’s
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Schmoozers</i></b> should consult with your
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be implemented at your event.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;">Contracting Team Members <i style="mso-bidi-font-style: normal;">(Legal Beagles)</i>:</b> Team members tasked with
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 11pt;">Knowledge or experience with drafting
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 11pt;">Strong organizational skills<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: 11pt;"><span style="mso-list: Ignore;">·<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="font-size: 11pt;">Effective communication skills
when communicating any nuances from the signed agreements to your activation team</span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 11.0pt;">Who are your <b>Sponsor Hunters</b> and <b>Schmoozers</b>?
Can you find a <b>Legal Beagle</b> and <b>Task Master</b>?<span style="font-size: x-small;"> </span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 11.0pt;"><b><br /></b></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: medium; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "MS Pゴシック"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;"><b>By identifying and
designating qualified individuals to fill the above roles for your sponsorship
team, you prevent team members from overlapping their efforts, streamline the
sales and management process, and set your event up for a successful
sponsorship program.</b></span><!--EndFragment-->
<br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 11.0pt;"><b><br /></b></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 11.0pt;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: 11.0pt;">Did you know that <a href="http://helpgetsponsors.com/">HelpGetSponsors.com</a> allows you to handle all aspects of your event sponsorship sales and management from one easy-to-use software platform? <a href="http://helpgetsponsors.com/#pricing" target="_blank">Try it free</a></span></div>
Tom Crichtonhttp://www.blogger.com/profile/09797911698914840354noreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-79057567936914413322015-03-05T14:39:00.001-05:002015-04-16T16:43:41.710-04:00Winning Sponsors Enhance Experiences<div class="MsoNormal">
Are the participants and spectators of your events
benefitting from sponsors?<span style="mso-spacerun: yes;"> </span>They
should be!<span style="mso-spacerun: yes;"> If your sponsors simply show up and hope to sell their products and services, they're losing...losing customers, revenue and ROI on their sponsorship. So it's not a surprise that </span>the latest trend in successful event sponsorships involves enhancing the experience for
attendees.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Rather than simply paying for naming rights and putting
their logos on event websites, companies truly build brand loyalty by taking
their sponsorships up a notch to benefit those participating and in
attendance.<br />
<br />
<h3>
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-size: 18.0pt;">Winning companies are placing
less importance on impressions and more emphasis on overall experience.</span></b></h3>
<div>
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-size: 18.0pt;"><br /></span></b></div>
</div>
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Here’s an example we experienced firsthand at the 2014 US
Open Golf Championship in Pinehurst, NC. <span style="mso-spacerun: yes;"> </span>Among the event’s many premier sponsors, American Express
really stood out to us.<span style="mso-spacerun: yes;"> </span>While
walking around the course, we noticed that about 25% of the spectators were
wearing American Express branded lanyards with earpieces attached.<span style="mso-spacerun: yes;"> </span> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The promotion was simple – American Express members who
showed their credit card received a lanyard and free earpiece to listen to
exclusive live radio coverage of the US Open.<span style="mso-spacerun: yes;"> </span>If you’ve ever been to a professional golf tournament, you
know how frustrating it can be to hear the roar of the crowd four holes over
and not know what happened.<span style="mso-spacerun: yes;">
</span>American Express addressed and alleviated this pain point for attendees.
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For those in attendance who were not card carrying members
but wished to have access to the live radio coverage, American Express made
signing up for an account available on-site.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Through this innovative promotion, American Express improved
the US Open experience for thousands of attendees and provided a valuable perk
to their customers while building an army of brand ambassadors in the process. <br />
<br /></div>
<div class="MsoNormal">
On our way to the American Express booth to learn more about the earpieces, we passed a luxury car sponsor that had a few vehicles parked outside their tent. While it would seem that bringing cars to an event would capture the interest of attendees, we walked right by the booth because the set-up resembled a car showroom that we had seen many times before and the sponsor's message didn't hold our attention.<br />
<br /></div>
<div class="MsoNormal">
As you can see, companies are going beyond the traditional
elements to get the most out of their sponsorship dollars.<span style="mso-spacerun: yes;"> </span>By implementing creative promotions,
sponsors add value to the overall event, provide a unique experience, and build
brand loyalty among attendees (which is what they were after in the first
place)!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You may be wondering how this concept can be implemented at
your events.<span style="mso-spacerun: yes;"> </span>First, consider your
audience and determine what products or services your attendees will
appreciate.<span style="mso-spacerun: yes;"> </span>Soap at a mud
run?<span style="mso-spacerun: yes;"> </span>Water bottles at an outdoor
concert?<span style="mso-spacerun: yes;"> </span>A photo booth at a themed
festival?<span style="mso-spacerun: yes;"> </span>Encourage your sponsors
to make a lasting impression on attendees by meeting these needs!<br />
<br />
While these enhancement programs will cost sponsors additional
dollars on top of your sponsorship fees, educate them that doing so improves
your event and helps them achieve their marketing goals. <span style="mso-spacerun: yes;"> </span>By companies getting more involved in the events they sponsor,
attendees come away with an enjoyable experience and probably come back next
year with friends, leading to a winning partnership for everyone.<span style="mso-spacerun: yes;"> </span><br />
<span style="mso-spacerun: yes;"><br /></span>
<span style="mso-spacerun: yes;"><br /></span>
<span style="mso-spacerun: yes;"><a href="http://www.helpgetsponsors.com/" target="_blank">Click here</a> to learn more about HelpGetSponsors.com, the #1 solution for sponsorship sales.</span></div>
Help Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.comtag:blogger.com,1999:blog-4517467186169108829.post-76979462512320004502014-12-10T16:23:00.000-05:002017-09-14T23:39:16.985-04:00All Aboard the Events Technology Train <span style="font-family: "arial" , "helvetica" , sans-serif;">Are you producing an event or thinking about starting one? If so, have you thought about the best ways to utilize technology so your event will flourish, not just survive? Technology is not just for registration anymore!<br /><br />Let's give you an example from our area of expertise - sponsorship sales and management. Event directors often ask us if we can help them get sponsors for their events, and most of the time our answer is 'no' because their event can’t afford a full-service sponsorship sales agency.<br /><br />We realized technology is the solution for millions of smaller events, so we built and released software at HelpGetSponsors.com, allowing event directors to sell and manage sponsorships like pros at a very affordable cost. That is what technology is all about!<br /><br />Which brings us to the point of this blog...are you using the latest technologies to stoke the flames of your event fire at every possible turn? If not, you'd better get onboard before getting left in the dust by your competitors.<br /><br />Take, for example, <a href="http://virtualeventbags.com/">VirtualEventBags.com</a> that provides easy-to-activate digital event goody bags that are managed by your sponsors and automatically delivered to your participants. This saves you time and money, makes your event more "green" and allows sponsors to track their return. Quite the technology winner!<br /><br />Are you using an e-mail marketing platform like <a href="http://www.constantcontact.com/">Constant Contact</a> to manage your communications with your participants and track their registration habits?<br /><br />Are you aligning with <a href="http://athletepath.com/">AthletePath.com</a> so your participants can "go viral" and share their signups and encourage their friends to join them?<br /><br />Are you seeking sponsorships for your event? It’s a competitive market out there with hundreds of thousands of events seeking this elusive revenue stream. Are you using technologies like <a href="http://helpgetsponsors.com/">HelpGetSponsors.com</a> to power your sponsorship platform? If not, we <i>highly</i> recommend you check out the software and even sign up for a free trial.<br /><br />So it's time to do a technology audit for your events. If you're apprehensive about making the transition to technology we dare you to ask yourself - would you consider ditching your online registration tool to go back to paper registrations just to save a few bucks? We're guessing your answer is a resounding "No way!" Like paper registrations, the old methods will waste your time and cause your event to lose money.<br /><br />With that said, check out the following list our favorite time-saving technologies:</span><br />
<ul>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing – list your events on free online calendars like <a href="http://sportoften.com/">SportOften.com</a></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Public Relations - subscribe, follow and post your news on <a href="http://endurancesportswire.com/">EnduranceSportsWire.com</a></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Race Directing Software – <a href="http://racehq.com/">RaceHQ.com</a> provides cloud-based tools for you and your team to manage all the details of producing an event</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">At-Event Transactions - <a href="http://square.com/">Square.com</a> processes credit card payments on your mobile device</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">General and Administrative – major resources like Quickbooks Online save accounting time. Use <a href="http://gotomeeting.com/">GoToMeeting.com</a> to present your next proposed course changes to a municipality online rather than drive 300 miles to do it in person.</span></li>
</ul>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Technology is a time and financial investment that you must make; it's what your participants are demanding and what your competitors are probably already using.<br /><br />So what are you waiting for? All aboard the Technology Train!</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>Help Get Sponsorshttp://www.blogger.com/profile/18296501970805820266noreply@blogger.com