St. Petersburg, FL – Florida Road Races, the premier running event series in the Tampa Bay area, has partnered with HelpGetSponsors.com to fine-tune its sponsorship sales and activation programs. Several new initiatives will be implemented in the 2015-16 race season.
"We decided to take sponsorship to a new level this year and were excited to learn about HelpGetSponsors.com," said Chris Lauber, President and Race Director of Florida Road Races. "Tom and his team provided invaluable industry and software insight, improving our sponsorship materials and setting us up for huge success moving forward. Their continued support has been extremely helpful."
Having sold over $14 million in sponsorships at the local, regional and national levels, HelpGetSponsors.com Founder Tom Crichton brought over a decade of experience to the project.
In addition to utilizing Crichton’s expertise in sponsorship sales, the Florida Road Races team will use the innovative HelpGetSponsors.com software platform to sell and manage their sponsorships going forward.
“Florida Road Races embraced both our industry best practices education and our innovative software. By combining both, Chris and Rya are now in a position to sell sponsorships at the highest level,” said Crichton.
The 2015-16 Florida Road Races series encompasses five event weekends and begins next Sunday, October 4th with the inaugural Ft. De Soto 15K and 5K. To learn more, visit www.FloridaRoadRaces.com.
About Florida Road Races
Florida Road Races is a family-owned and operated race management company that organizes running events in the Tampa Bay area. Founded in 1979 to promote Jet Ski racing, their current mission is to offer the most “runner-friendly” races while promoting a healthy, active lifestyle, showcasing the area’s beautiful beach communities, and generating a positive economic impact for their local community.
HelpGetSponsors.com is a cloud-based sponsorship sales and management software. It provides its subscribers innovative and easy-to-use tools designed specifically to aid small to medium sized events in seeking sponsors, accurately pricing sponsorships based on industry standards, and creating proposals, agreements, and activation calendars. For more information, visit www.HelpGetSponsors.com.